Discovery & Strategy Phase
Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.
UX Planning & Information Architecture
Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.
Creative Design Mockups led by Website Designer
In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.
Responsive Web Design & Back-end Development
All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.
Quality Assurance & Testing
Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.
Website Launch, Analysis & Optimization
After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.